Richie Hawtin
Lisbon, Portugal
Thu, 05 Sep 2024
This is an unedited video about the closing of @asliceofficial
Aslice is a platform created to help bring balance back into the economic disparity between well-paid DJ’s & musicians who make the music DJ’s play. Aslice developed an intuitive system for DJ’s to pay a portion of their fee (whatever amount they wanted) towards the musicians who’s music they played.
Why was Aslice necessary?
For those not involved in the music business, lets just say that the systems that exist for the normal music industry do not work for DJ culture, where the DJ uses other people’s music in their shows and walks away with a fee, while the musicians receive next to nothing.
Think about it, no matter how well the DJ “performs,” nothing happens without music!
Have you seen a DJ call out on socials for new music for their set? How many more likes & money has this new music helped that DJ earn? Who gets paid? The DJ.
Aslice was a necessary platform for our unique electronic music eco-system designed to help sustain the health, longevity & integrity of our scene by helping share DJ income more fairly. With Aslice’s closing our cultures core ideals have been challenged.
I have never been so disappointed by my DJ friends & colleagues. They had no reason not to support Aslice & participate in helping change the economic inequality that has become part of our culture.
I started using Aslice in 2021 & have used it ever since. I’ve tried different amounts searching for what felt right & in the end I settled on a per track fee, like buying a record every time I played it.
I’m sharing these numbers as I think they demonstrate that Aslice was working & the only problem was that not enough DJs, specially the successful ones, agreed to sign up and share back into the music eco-system that they have built their careers on. Aslice did not fail, the famous, most followed DJ’s of our scene failed us all.
2021
1 x €500/gig
Avg €20.83 per track
2022
77 x €350/gig
Avg €9.02 per track
2023
21 x €250/gig
Avg €6.76 per track
53 gigs x €15/track
Avg €597.00/gig
2024
41 gigs x €15/track
Avg. €612.44/gig
Total Paid to Artists
€88950
The Aslice report @audience_strategies
